Bloggingtricks

If your company is interested in blogging, but you don't know where to start, here's an idea. Why not take the resources you currently have assigned to your web site, both content and staff, and steer those toward blogging?

You'll save money and time by using existing resources and you'll get the added benefit of integration.

As your team figures out how social media fits into your company's communications goals, you can redeploy or engage new resources to make the blog work.

Be careful not to simply port existing web content onto a blog. Instead, take existing content and turn it into bite-sized, relevant chunks of valuable information. Share it willingly and encourage your audience to participate in a conversation about the information. Guess what - you're blogging!

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Technorati Tags: blogging, Weblog