Bloggingtricks

Almost everyone who writes a blog wants it to be popular. And lots of bloggers become obsessed with SEO (Search Engine Optimization) and fill their posts full of mindless keywords hoping to improve their Google ranking, etc.

I actually have one client who checks her rankings on each of the popular services like Technorati, Digg and Google several times a day. She's so enthusiastic about it that I barely had the heart to tell her that much energy researching, writing and posting would probably do more to improve her rankings than anything else.

And what's all the fuss about being a top blogger? Guess what, you don't need to be in the Technorati Top 100 to be important, helpful or influential. All you really need is an audience of one. One person who is your target audience, and who really needs to hear what you have to say.

If you reach that one person at the right time, it can lead to success in many ways.

If you measure success by money, that one person could become a long-standing, profitable client.

If you measure success by making a difference, the help you provide that one person could positively impact their life in ways you'll never know.

If you measure success by just sharing what you know because it makes you feel good, then the happiness you get from doing what you love is payment enough.

The point of my rant today is not to get all wrapped up in how many people link to your blog. Especially when it's new. Face it, there are 75,000 new blogs created every day. You and your blog may not become internationally famous overnight. But if you find that one person who needs you, who can be inspired or helped by you and what you have to say, you'll be famous to them.

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Technorati Tags: blogging, Weblog