Bloggingtricks

There are lots of reasons to include hyperlinks in your blog posts. They improve readability, comprehension and search engine placement. But it's not enough to just use links, you need to use descriptive links.


Consider this sentence.

To learn more about computers, go here.

Now here's the same wording with a descriptive link.

To learn more about computers, go the Apple web site.

Here's another example.

If you had a post with a list of library resources you could describe the link as "Resources" or you could say "Search Our Collections: databases you can search for books, journals, e-journals."

The more descriptive link is easier to understand and as a side benefit will provide much better search engine response. Life is too short to click on an unknown. Tell people where they're going and what they'll find when they click.

In a future post, I'll give you a slightly more advanced trick that makes your descriptive links even more powerful.